The #1 reason Alex Hormozi, Neil Patel, tech leaders, entrepreneurs, coaches, and consultants are building their personal brand on LinkedIn and other social media platforms is that.
They know it’s the key to business growth, networking, and opportunities. To win and to win big, you must build:
Online Visibility
Authority
Loyal Audience
Personal branding is not just a buzzword. It’s the need of the hour. Whether you’re a SaaS founder, a fitness coach, a relationship consultant, or an entrepreneur, building and owning your audience is the key to long-term success.
Why? Because people buy from people they trust.
Looking for B2B lead generation? Build your personal brand.
Looking for partnerships? Build your personal brand.
Looking for speaking gigs? Build your personal brand.
Looking for high-paying clients? Build your personal brand.
Looking to hire top-tier talent? Build your personal brand.
It’s a non-negotiable for you. Now to the most important question: “How can you build your personal brand in 90 days?” Below is the guide to help you start building yours.
Personal Branding Step-by-Step Guide
This five-step personal branding guide will help you build your personal brand from scratch.
Niche selection starts with 4 simple questions.
What are you naturally good at?
(Your core skill.)
What intrigues you the most?
(Things you’re passionate about.)
What is the market gap?
How can you fill the gap and offer value?
Let’s say you’re good at writing. And you’re passionate about Bitcoin. You can start writing and educating people on Bitcoin investment.
Select Niche → Then Sub-Niche
By covering the topic from 100 different angles. You can become a trusted voice in the space. Earn partnerships. Sell trainings. Consult businesses.
Remember, you’ve to stick to it for the long term. Therefore, you should look for passion. That’s how your probability of burnout and quitting would be minimised.
Skill + Passion + Gap + Offer → Nich Selection
This leads to the second step. Content creation.
Step 2: Content Creation & Distribution
What to write today?
What to post today?
When to post?
The daunting questions.
Content creation is not ChatGPTing & hitting the publish button. Rather, it’s about:
Picking content pillars
Building content matrix
Establishing content systems
Having content frameworks
Creating a content strategy
Build. Test. Iterate.
Thanks to Mr AI. Incorporating it can 10X the process.
In the upcoming blog posts, I’ll teach you how to incorporate AI in your content creation.
After content creation, 2 questions set the right distribution strategy.
Timing: When to post?
Platforms: Where to post?
Putting your content in front of the right eyes is important. A solid distribution strategy can enhance visibility, engagement, performance and ROI.
Step 3: Audience Building
Not every audience is your audience. Select your audience smartly.
Create a persona of your ideal customers.
Ask yourself these questions:
What are their pain points?
What are they struggling with?
How can you help them?
Through how many ways can you help them?
(Divergent thinking for offer building.)
1K loyal followers > 100K random followers
Remember, this step is crucial for step number 5.
BONUS TIP: Your audience can evolve with time. That’s fine. Trust the process. You just take the first step. Let your audience help you navigate.
Step 4: Funnel Creation
After building your audience on different social media platforms, the next step is funnel creation.
It's the process of guiding potential customers throughout their journey to reach an end goal. The end goal could be making a purchase or signing up for a newsletter.
In layman's words, help your audience de-platform.
How is it beneficial? The algorithms change often. One day, you are viral. The very next day, you’re nowhere to be found. It’s highly unpredictable.
Therefore, it’s important to build an email list. With no algorithm. Just you and your audience.
Here’s how it can look:
YouTube Audience (Redirection) → Lead Magnet on Website (Email Capturing) → Newsletter/Email Marketing (For personalised offers)
Step 5: Monetization
The last and most important step is monetisation. You can do it by:
Trying & testing different offers
Launching & selling digital products
Partnering with affiliate programs
Start paid subscriptions
There are ample ways to do that. Be creative. Experiment a lot.
Summary
In short, building your personal brand is essential if you want to establish authority in the market and maintain a consistent revenue stream.
So what is holding you back?
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